The average open rate for email campaigns in the UK is at a record high of 21.3%. If you don’t have an email campaign, or even a way for your audience to subscribe to emails, you’re missing out on potential interested customers in your target market.
Email marketing is a way to directly approach your audience – especially those who consciously opt to receive messages from you. We can help you set up a way for users to sign up to your newsletter on your company website. This may involve filling in a form to request a quote, download a brochure or even directly buy a product. Every time an email address is gathered we can store them in our email marketing system and group them into different categories.
Maximising response rates also involves making sure your emails look fantastic. That’s why our specialist designers develop high quality email templates designed to catch the eye of the audience.
“In the UK, 52% of customers are motivated to sign up to an email newsletter if a business offers solely exclusive discounts, offers and freebies.”
NextGen Digital also offers an email marketing self-service system so you can manage your subscribers, edit and send your email campaigns to suit your business and industry. Our team will give you a simple tutorial demonstrating how to create and send your own campaigns.
Email marketing doesn’t just involve the email itself. We can now utilise the email platforms to your business’s advantage. Running a Google Sponsored Promotions (GSP) campaign on Gmail means you can target your preferred demographic with 3 types of advertising. This includes rich promotion ads, teaser ads and fully expanded ads.
A campaign is never a campaign without measuring performance. Results are important to us, that’s why our email marketing system shows real-time click-through rates (CTR), most popular links and who has opened your email. We can even show you where your email has been opened using a world map with map pins dropping in as users open your email across the world!