Ways to Improve Your Facebook Ads

Increasing Facebook ad conversion rates without simply increasing ad spend can be a challenge if you’re not an expert. However, there are a few tried-and-true tweaks that will get you better results, especially if you invest some energy into testing different versions.

Check Your Click-through rate (CTR)
Click-through rate (CTR) is one of the most popular metrics used by online advertisers. It represents the ratio between the number of impressions and the number of clicks received. Because getting conversions typically require users to click on an ad first, CTR has become a key metric for many advertisers. They get excited about a high CTR, get concerned when it’s too low, and often seek information about what the standard CTR is in their industry or market.

In reality, CTR is just a sign of how interested users are in your ad.
There are two reasons for a low CTR:

  • Bad ad: If the targeting is correct, but your ad is bad (for example, it has a bad image, the ad copy isn’t engaging, there’s no call to action, etc.), users will not pay attention to your ad.
  • Bad targeting: You might have a good ad that’s served to the wrong audience. In this case, the CTR will probably be low.

Look at CPM to Understand Your Overall Costs
Do you ever feel frustrated or lost because your campaigns aren’t performing as expected? Perhaps you’re not getting many impressions or your conversions are more expensive than expected. When this happens, we tend to blame the ad or the targeting, and try new images, ad copy, and targeting options.

Measure CPC to Gauge Ad Quality
Conversion rate brief you about the number of people who clicked your ad went on to complete the desired action on your landing page, be it was making a purchase, signing up for a free trial, or filling out some other kind of form. The conversion rate is just as important as click-through rate CTR – you may not want to pay for lot of clicks and traffic if none of that traffic results in getting you a meaningful action. Strong conversion rates mean your spend per click is coming back to you in profits

Use video
Video has one of the highest engagement metrics on Facebook marketing out of all the media options (like photos or text). Rather than a static image or text with a link, consider transitioning some of your advertising creative to video. This is a great way to boost engagement metrics, because consumers are likely to spend more time engaging with your brand through video.


Posted in Business

2 comments on “Ways to Improve Your Facebook Ads

  • Great write-up, I am normal visitor of one’s web site, maintain up the nice operate, and It’s going to be a regular visitor for a long time. “Time has a wonderful way of weeding out the tra8iil.&#v221; by Howard Aiken.

  • Facebook Videos with autoplay has created the moment of distraction but don’t forget that’s what stops people by to watch the moving image. Obviously, Videos attempt pages get the biggest organic reach. Last year, there was a hike in video production, video publishing and amplification on Facebook. In the second quarter of year 2016, mobile advertising made up 84% of total sales, up from 72% in the same period previous year. Mobile ads – in particular mobile video formats, have been key to driving Facebook’s impressive revenue growth. As per Facebook, representatives video ads is bringing great growth. More than 20% of Facebook advertisers, close to about 8,00,000 businesses have created video ads in just one month of year 2016. In 2017, this number is about to rise. Hence better you create one also.

    According to Zuckerberg: “People are creating and sharing more videos, and we think it’s pretty clear that video is only going to become more important. So that’s why we’re prioritising putting video first across our family of apps, and taking steps to make it even easier for people to express themselves in richer ways.”


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